A larger unit volume allows for production and purchasing economies that lower the per-unit manufacturing cost of a product, thereby creating a scope effect

Which of the following is a segmentation technique that combines geography with demographics?

A) geocoding B) geodemography C) geodiversity D) regional generation E) psychographics

When colleagues share information about how to solve a common problem, they are engaging in ________

communication. A) intrapersonal B) multi-lateral C) downward D) horizontal