Suppose that for two random variables, x and y, we test H0 : ? = 0 against a two-sided alternative, and we are unable to reject the null hypothesis. We could therefore conclude that there is no relationship between x and y

Barker Brothers Pens utilizes a strategy of low prices to attract customers and discourage competition. This represents a _______ strategy.

A. high-low B. bundling C. skimming D. discounting E. penetration.

When gathering marketing intelligence, companies often use the US census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in

the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration? A) A company can purchase information from outside suppliers. B) A company can take advantage of government data sources. C) A company can use online customer feedback systems to collect data. D) A company can network externally. E) A company can use its sales force to collect and report data.