In Martin Luther King, Jr.’s famous I Have a Dream speech, he said, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” This is an example of

As a requirement for your biology class, you must attend a speech by a visiting scholar. At this event, you will be a member of what kind of an audience?

a. captive audience b. voluntary audience c. demographic audience d. high-context audience

This tool of influence means viewing a behavior or decision as correct "to the degree that we see others performing it."

a. Social proof b. Audience analysis c. Demographics d. Identification