This tool of influence means viewing a behavior or decision as correct "to the degree that we see others performing it."

a. Social proof
b. Audience analysis
c. Demographics
d. Identification

a

Communication & Mass Media

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According to your textbook, all of the following are tips for using evidence in a persuasive speech except

A. Make clear the point your evidence is supposed to prove. B. Rely on evidence from competent, credible sources. C. Support ideas with evidence that is new to the audience. D. Balance the amount of evidence used to support each main point. E. Present evidence in specific rather than general terms.

Communication & Mass Media

Differences such as cultural patterns, verbal and nonverbal codes, and relationship rules can lead to dissimilar interpretations and meanings during communicative events.

Indicate whether the statement is true or false.

Communication & Mass Media