Provide an example of an organization that achieves competitive advantage through experience differentiation. Explain
What will be an ideal response?
Answers will vary, but Disney and Hard Rock Café are illustrated in the text. Competing on experience differentiation implies providing uniqueness to your service offering through immersion of the consumer into the service, with visual or sound elements to turn the service into an experience.
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Because many services involve a process of continuous interaction between the service organization and the customer, what is an important strategy?
a. relationship marketing b. affiliation marketing c. patronage marketing d. interactive marketing
A cashier at Food World Supermarket accepted a phony $100 bill. Which ISO commercial crime coverage is designed to cover such a loss?
A) Forgery or Alteration B) Money Orders and Counterfeit Currency C) Inside the Premises—Theft of Money and Securities D) Inside the Premises—Robbery or Safe Burglary of Other Property