Roles and perceived roles, motivational levels, and attitudes toward risk are examples of which factor that affect members of business buying centers?

A) Organizational
B) Individual
C) Cultural
D) Economic

B

Business

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According to Hamel and Prahalad, which of the following approaches is being utilized by a company that refuses to follow the practices and regulations set by industry leaders and finds new ways to gain competitive advantage?

A) searching for loose bricks B) changing the rules of engagement C) collaborating D) building layers of advantage

Business

Buying a home with a land contract is very safe for the buyer

a. True b. False

Business