According to Hamel and Prahalad, which of the following approaches is being utilized by a company that refuses to follow the practices and regulations set by industry leaders and finds new ways to gain competitive advantage?
A) searching for loose bricks
B) changing the rules of engagement
C) collaborating
D) building layers of advantage
B
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The distribution of the values of a sample statistic computed for each possible sample that could be drawn from the target population under a specified sampling plan is called the ________
A) confidence level B) sampling distribution C) normal distribution D) standard deviation E) standard values distribution
In order to influence the evaluation process, savvy marketers often use connectors to
A) disseminate fake blogs and video news releases. B) accompany them in door-to-door sales campaigns. C) discourage companies from carrying out traditional advertising campaigns. D) negotiate product placement deals in television and films. E) popularize certain criteria for making a specific product choice.