Compare and contrast a multinational company and a global company
What will be an ideal response?
Both multinational and global companies maintain assets and operations in more than one country; however, a multinational company concentrates on adapting products and services to the specific needs of each country, while a global company concentrates on penetrating multiple countries with a minimally customized marketing mix.
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The accounting for the allocation of overhead costs is a three-step process and occurs at three different points in the accounting cycle. List each of the three steps. For each step indicate when the step occurs and why the step is needed
What will be an ideal response
Results indicating that demographic factors account for less than 5 percent of the difference in performance among salespeople
A. Implies sales managers should hire more women B. Refutes the conventional wisdom espoused by some sales managers in the past C. Suggests managers hire taller and attractive salespeople D. Confirms the idea that lifestyle is less important than gender E. None of the above