Strategies that increase profitability can also expand a firm's business and thus enable it to attain a higher rate of profit growth
Indicate whether the statement is true or false.
TRUE
Strategies that increase profitability can also expand a firm's business and thus enable it to attain a higher rate of profit growth.
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Starr is an agent of a disclosed principal, Maple. On May 1, Starr entered into an agreement with King Corp. on behalf of Maple that exceeded Starr's authority as Maple's agent. On May 5, King learned of Starr's lack of authority and immediately notified Maple and Starr that it was withdrawing from the May 1 agreement. On May 7, Maple ratified the May 1 agreement in its entirety. If King refuses to honor the agreement and Maple brings an action for breach of contract, Maple will
A. Prevail. The agreement of May 1 was ratified in its entirety. B. Prevail. Maple's capacity as a principal was known to Starr. C. Lose. The May 1 agreement is void due to Starr's lack of authority. D. Lose. King notified Starr and Maple of its withdrawal prior to Maple's ratification.
What is a marketing audit, and what is its purpose?
What will be an ideal response?