An offer calling for prompt shipment of goods can only be accepted by promptly shipping the

All of the following are guidelines for writing good questions for a survey, EXCEPT

a. questions should avoid qualifying phrases. b. question response categories should be overlapping c. questions and scale items should be meaningful to the respondent d. questions should be simple and straightforward. e. questions should avoid technical or sophisticated words.

The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage

A) idea screening B) product development C) test marketing D) product soft launch E) concept testing