All of the following are guidelines for writing good questions for a survey, EXCEPT

a. questions should avoid qualifying phrases.
b. question response categories should be overlapping
c. questions and scale items should be meaningful to the respondent
d. questions should be simple and straightforward.
e. questions should avoid technical or sophisticated words.

Answer: b. question response categories should be overlapping

Business

You might also like to view...

When designing for printed messages, what design elements should be considered to achieve effective design?

A) Consistency, conciseness, restraint and detail B) Consistency, balance, restraint and detail C) White space, margins, typeface and type style D) Consistency, balance, restraint and readability E) Balance, restraint, conciseness and use of mobile devices

Business

During a presentation, restrict yourself to using only slides to aid in audience understanding

Indicate whether the statement is true or false.

Business