The three primary uses and gratifications highlighted by Herzog are emotional release, wishful thinking and ________.

____________________-based graphics are graphics that present numerical information in non-text form

a. Illustration b. Chart c. Type

In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:

a. Branded content b. The personality of Burt c. Promoting everything "natural" about the products d. Guerilla marketing with street teams