Which of the following is an advantage of using secondary research?
A) You can determine how others feel about the issue
B) It can save time and money
C) You can skew data to fit your needs
D) There are no intellectual property rights to worry about
E) You never have to pay to access the data
B
Explanation: B) You want to start with secondary research because it can save you considerable time and money, although you may have to pay to see someone else's results.
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Which of the following is the strategic objective of the defensive core strategy, protect position?
A) maintain profits B) improve competitive position C) maximize cash flow D) diversify growth E) grow in existing markets
Explain why a customer's level of satisfaction with a product may change from the initial level of satisfaction
What will be an ideal response?