The biggest number of newspapers in the United States would be considered ______.

________ protect original works of authorship

a. Trademarks b. Service marks c. Copyrights d. Privacy law

The World Wildlife Foundation asks that people make a donation that could greatly aid endangered species. In order to help, however, people need only donate .34¢ a day. By stating that the donation could have a large impact, but asking for a small amount, is which peripheral tactic?

A. scarcity B. social proof C. contrast effects D. liking