Audience segmentation means that the speaker can divide the listeners into subgroups

Drawing conclusions in audience ethnographic criticism that arise from the data as opposed to working from the critic's initial assumptions is a use of

a. analytic induction. b. grounded theory. c. the elaborated protocol. d. decentered determinism. e. reactive conduction.

Rocks & Pebbles, an outdoor entertainment company,sends information about its rock-climbing walls to various enthusiasts, bloggers, and publishing houses via text, photo, video, and animation. Which type of media kit does the company send, and why?

a. Digital; it is cost effective. b. Traditional; it is easier to create. c. Advisory; it provides all the necessary details. d. Pitch; it helps to convince a journalist about an interesting event.