What is a business angel? Describe the prototypical business angel. How much money do business angels typically invest in a single company?
What will be an ideal response?
Business angels are individuals who invest their personal capital directly in startups. The prototypical business angel is about 50 years old, has high income and wealth, is well educated, has succeeded as an entrepreneur, and is interested in the startup process. These investors generally invest between $10,000 and $500,000 in a single company. Business angels are hard to find. They are typically located through referrals, by someone like an attorney or an accountant.
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Mini-Case Question. Coller Inc, because of a weak competitive advantage, is unable to produce desired levels of performance, and considers using a strategic market plan that allows it to exit the market slowly
The firm decides to improve its short-run performance by reducing marketing and sales expenses and systematically raising prices. In this example, Coller Inc is most likely to be using which of the following defensive core strategies? A) a decentralization strategy B) a disintermediation strategy C) a harvest for cash flow strategy D) a divest for cash flow strategy E) a reduce market focus strategy
What do you understand by the term market partitioning?
What will be an ideal response?