What do you understand by the term market partitioning?
What will be an ideal response?
Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called market partitioning.
Business
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What is the main advantage of diversification as an investment policy?
(A) It guarantees a fixed rate of return on an investment. (B) It reduces risk to investors. (C) It increases investors' access to their money. (D) It offsets the effects of inflation on investments.
Business
The manager determines what types of jobs need to be performed and who will be responsible for doing these jobs during the ______ function.
A. planning B. organizing C. leading D. evaluating
Business