The house of quality helps make your designs coherent by showing the complementary changes that need to be made to satisfy customers or to create a competitive product

A traditional bricks-and-mortar camera retailer also operates a Web site. While the store location features new cameras, the Web site features collectible cameras, as well as used equipment. This strategy illustrates _____

a. multi-channel retailing b. the retail life cycle c. mass marketing d. the theory of retail evolution

The leadership functions in an effective group _____

a. will probably be shared b. rests with the formal leader c. should be given to a different person at each meeting d. will probably not exist e. requires a strong, authoritative person