Which of the following is not an example of one of the big four sports leagues?

Testing ad effectiveness can be done before and/or after the campaign

Indicate whether the statement is true or false a. True b. False

Christian Kniski has developed a new technology that uses miniature computerization to analyze DNA specimens. His next step after developing the product should be to work to find an application for this new technology through which of the following?

a. applied research b. product development c. concept testing d. basic research