Testing ad effectiveness can be done before and/or after the campaign
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Testing ad effectiveness can be done before and/or after the campaign. Before a campaign is released, marketing managers use pretests to determine the best advertising appeal, layout, and media vehicle.
Business
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Because of the ability to multitask, mobile users become more productive and focused on their work
Indicate whether the statement is true or false.
Business
Which of the following statements about federal flood insurance is true?
A) It is available even if property has been previously flooded. B) It is unavailable in high-risk flood areas. C) It is available only for residences, not for businesses. D) Waiting periods are not used in the federal flood insurance program.
Business