A symphony will place ads on radio or TV. The decision should be based on
a. the media that have been used before
b. how much money it has to spend
c. the media habits of the target audience
d. the type of advertising copy desired
e. all of the above
C
Business
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Without defining the desired product positioning and value proposition for a specific target market, the ________ process would quickly deteriorate into an internal process that was built around product features rather than customer benefits
A) brand naming B) brand identification C) brand encoding D) brand equity E) brand extension
Business
Use a four-period moving average to determine the forecasted demand for July, August, and September
The following data summarizes the historical demand for a product: Month Actual Demand March 20 April 25 May 40 June 35 July 30 August 45
Business