Without defining the desired product positioning and value proposition for a specific target market, the ________ process would quickly deteriorate into an internal process that was built around product features rather than customer benefits
A) brand naming
B) brand identification
C) brand encoding
D) brand equity
E) brand extension
B
Business
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If an innocent misrepresentation has been made, the aggrieved party may sue for damages
Indicate whether the statement is true or false
Business
________ is a tort related to defective products in which the defendant has breached a duty of due care and caused harm to the plaintiff
A) Misrepresentation B) Negligence C) Nuisance D) Fraud
Business