Which is the strategic communication procedure that displays major accountability for communicating and implementing strategies of the organization?

a) Marketin
b) Advertising
c) Branding
d) Evaluating

A

Communication & Mass Media

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What makes a speaker credible, and how the three aspects of credibility are defined, will vary from one culture to another

Indicate whether the statement is true or false

Communication & Mass Media

A speaker can anticipate her audience's expectations by gathering details specific to the speech situation including asking the following questions:

a. ? What do they know about your topic? b. ? What do they think about you? c. ? What is the history of the group? d. ? What is the program surrounding your speech? e. ? All of the above

Communication & Mass Media