Material used to interest, clarify, move or persuade listeners is called ____________________

What does the method called day-after recall measure?

a. Audience awareness b. Audience exposure c. Audience action d. Audience attitude

The major conclusion from the Asch studies was:

a. Groups have a significant influence over individual members b. Individuals of high status tend to speak more in group meetings c. A strong minority has the power to overturn a weak majority opinion d. Arbitrarily defined roles have a significant impact on behavioral outcome