What does the method called day-after recall measure?
a. Audience awareness
b. Audience exposure
c. Audience action
d. Audience attitude
A
Communication & Mass Media
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A celebrity __________ is a special type of testimonial involving a well-known celebrity rather than an average person-on-the-street or nameless spokesperson
Fill in the blank with correct word
Communication & Mass Media
"Do you plan to vote in the next election?" This is an
example of a closed-ended question. Indicate whether the statement is true or false
Communication & Mass Media