What is the task of MPR? What are the seven goals of communication that assist marketers in accomplishing this task?

What will be an ideal response?

The purpose of MPR is to generate communication between an organization and its stakeholders. This communication is conveyed through various channels, whether interpersonal or mediated. Experienced marketers and practitioners generally communicate with stakeholders in an effort to meet one or more of seven goals: 1. to build the identity of the organization or product; 2. to increase the visibility of the organization or product; 3 . to establish an organization or individual as an expert in a given discipline; 4. to educate stakeholders on issues critical to the organization; 5. to shape public opinion about an organization, idea or person; 6. to maintain the image of an organization or product; and 7. stimulating the trial or repeat usage of a product.