Debit refers to the right side of the T-account, and credit refers to the left side

The purpose of a 401(k) plan is to save for

A) unreimbursed medical expenses B) college costs for dependent children C) periods of unemployment D) retirement

Supposed a firm is customer-driven and seeks to understand the attributes customers want in the goods and services they buy and the value customers contribute to those attributes. The firm sets the price of the product at a level that seems to the customer to be a good price compared with the prices of other options. What is this pricing?

a. price b. value-based c. market concept d. noncumulative