Supposed a firm is customer-driven and seeks to understand the attributes customers want in the goods and services they buy and the value customers contribute to those attributes. The firm sets the price of the product at a level that seems to the customer to be a good price compared with the prices of other options. What is this pricing?

a. price
b. value-based
c. market concept
d. noncumulative

Ans: b. value-based

Business

You might also like to view...

________ are negotiable certificates issued by a bank to represent the underlying shares of stock, which are held in trust at a foreign custodian bank

A) Negotiable CDs B) International mutual funds C) Depositary receipts D) Eurodeposits

Business

Olivia's food packaging startup employs thirty people. Running low on capital, Olivia contacted Sean, a cloud vendor, to provide her company with an operating system and a database management system

In this scenario, which of the following services will Sean be providing Olivia?A) CDN B) PaaS C) IaaS D) VPN

Business