Supposed a firm is customer-driven and seeks to understand the attributes customers want in the goods and services they buy and the value customers contribute to those attributes. The firm sets the price of the product at a level that seems to the customer to be a good price compared with the prices of other options. What is this pricing?
a. price
b. value-based
c. market concept
d. noncumulative
Ans: b. value-based
Business
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Olivia's food packaging startup employs thirty people. Running low on capital, Olivia contacted Sean, a cloud vendor, to provide her company with an operating system and a database management system
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