When interacting with a familiar audience, the advocate has the advantage of all of the following except ______.

a. understanding the audience’s interests
b. understanding the audience’s attitudes
c. predicting the audience’s response patterns
d. understanding the audience’s psychological makeup

d. understanding the audience’s psychological makeup

Communication & Mass Media

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The main difference between terrestrial radio and satellite, cable, and streaming radio is

a. terrestrial radio retains a local focus. b. terrestrial radio does not have to air political ads. c. terrestrial radio is required to air public service announcements. d. terrestrial radio has a larger coverage area.

Communication & Mass Media

In a brief essay, discuss the different ways that a researcher can demonstrate the reliability of a measure. Be sure to demonstrate the clear distinctions between the different methods of establishing reliability

What will be an ideal response?

Communication & Mass Media