Both relationship commitment and trust are necessary for a strategic alliance to succeed in the long run

Indicate whether the statement is true or false
a. True
b. False

ANSWER: True

For a strategic alliance to succeed in the long run, it must be built on commitment and trust. Relationship commitment is a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely. Trust is the condition that exists when one party has confidence in an exchange partner's reliability and integrity.