How do organizational missions and competitive advantages influence organizational objectives?

What will be an ideal response?

Objectives are items that focus organizational effort toward improving the organization's competitive strength and
its long-term market position. Objectives have to be developed based on the organization's mission and
competitive advantage.
Different types of missions and competitive advantages will dictate different types of objectives:
• A large organization with a mission emphasizing growth in new markets will often focus on increasing its market
share by expanding geographically.
• A small organization with a mission to be an expert in its narrow category will often focus on increasing its
market share within its current market, with the intent on dominating a particular niche.
• An organization with a mission focused on luxury services will often target an objective based on increasing its
brand reputation, or improving its customer service for high-end customers.
• A company driven by innovation with a competitive advantage in technology will often try to leverage its
advantage through new innovative products, or improving its responsiveness to dynamic market conditions by
shortening its product
development cycle time.