Teneka is listening to a speaker talking about making pralines, but isn't sure what the speaker means by bringing the batter to the "soft-ball" stage. She is having difficulty in the__________ stage of the listening process.

a. understanding
b. attending
c. responding
d. receiving

a

Communication & Mass Media

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The management of a new electronics manufacturing company asks its corporate communications division to create a media channel, so they can have control over all the content their employees develop

What kind of media channel do they want to create? What is its function? a. Owned media; the company can own these media platforms without the intervention of gatekeepers such as editors and producers. b. Earned media; the company gets free publicity because editors decide if the news release is good and then publishes it. c. Paid media; the company can pay to advertise on social media platforms. d. Media database; the public relations writer can have access to lists of publications, editors, and more.

Communication & Mass Media

If you were making a presentation comparing two advanced computer systems, which of the following questions would be most important when analyzing your audience?

a. What do they know? b. What are their attitudes? c. What are their interests? d. What is their race and religion? e. What are their values?

Communication & Mass Media