The management of a new electronics manufacturing company asks its corporate communications division to create a media channel, so they can have control over all the content their employees develop
What kind of media channel do they want to create? What is its function?
a. Owned media; the company can own these media platforms without the intervention of gatekeepers such as editors and producers.
b. Earned media; the company gets free publicity because editors decide if the news release is good and then publishes it.
c. Paid media; the company can pay to advertise on social media platforms.
d. Media database; the public relations writer can have access to lists of publications, editors, and more.
A
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Why is public relations referred to as the fifth "P" of marketing strategy?
A) It provides third-party endorsements. B) It serves the public interest and generates public goods. C) Public relations can help pull the company into the market. D) It refers to audiences as "publics" rather than "consumers." E) Public relations is a management process.
Words can be powerful. This power can be either conscious or unconscious
Indicate whether the statement is true or false.