Why is public relations referred to as the fifth "P" of marketing strategy?
A) It provides third-party endorsements.
B) It serves the public interest and generates public goods.
C) Public relations can help pull the company into the market.
D) It refers to audiences as "publics" rather than "consumers."
E) Public relations is a management process.
Answer: C
Communication & Mass Media
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Which professional determines the most effective media placements for an ad?
A) creative director B) account executive C) media buyer D) placement manager
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________ can be confirmed in broadcast writing by disregarding the most essential adjectives and adverbs. Broadcasters recognize that their stories are constructed on nouns and verbs, the strongest words in the language
a) Conciseness b) Clarity c) Correctness d) Color
Communication & Mass Media