________ can be confirmed in broadcast writing by disregarding the most essential adjectives and adverbs. Broadcasters recognize that their stories are constructed on nouns and verbs, the strongest words in the language

a) Conciseness
b) Clarity
c) Correctness
d) Color

ANS: a

Communication & Mass Media

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Crisis communication counseling skills are more essential than ever because

A) they strengthen the influence of public relations in the organization. B) public acceptance and support are key to a company's success. C) these skills require considerable professional expertise. D) conflicts are infrequent in the business world. E) Both A and C.

Communication & Mass Media

Argument from authority relies on the credibility and expertise of the source to

warrant acceptance of a claim. Indicate whether the statement is true or false

Communication & Mass Media