Define mission statement and business strategy and describe the relationship between the two
What will be an ideal response?
Answer: A mission statement explains why an organization exists. It describes what is important to the organization, called its core values, and identifies the organization's domain. A business strategy identifies the firm's targeted customers and sets time frames and performance objectives for the business. The mission statement provides a more global picture, while the business strategy addresses who the targeted customers and markets are, areas of sustainable competitive advantage, the role of supply chain partners, and time frames and performance objectives.
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Free cash flow is the amount of cash available from operating activities before paying for planned investments in long-term assets
Indicate whether the statement is true or false
The uses of media panels include all of the following EXCEPT:
A) establishing advertising rates. B) selecting media programs or airtime. C) determining market potential by geographic area. D) establishing view profiles. E) A and B