The uses of media panels include all of the following EXCEPT:
A) establishing advertising rates.
B) selecting media programs or airtime.
C) determining market potential by geographic area.
D) establishing view profiles.
E) A and B
C
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The key to strict liability is that the injured person must prove negligence or breach of warranty to prevail in court.
a. true b. false
When discussing weighing schemes for calculating the weighted average cost of capital, ________
A) market value weights are preferred over book value weights and target weights are preferred over historical weights B) book value weights are preferred over market value weights and target weights are preferred over historical weights C) book value weights are preferred over market value weights and historical weights are preferred over target weights D) market value weights are preferred over book value weights and historical weights are preferred over target weights