The Uniform Commercial Code classifies a person who deals in goods of the kind under contract, or holds himself out as having special knowledge of those goods, as a(n)_________.

a. Agent
b. Principal
c. Merchant
d. Master

Answer: c. Merchant

Business

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When a product positioning strategy is based on the type of consumer that buys an item, the positioning approach being used is:

A) product user B) product class C) use or application D) cultural symbol

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A major disadvantage of the ranking system is that it

(a) is difficult to use (b) provides no yardstick for measuring the relative value of jobs (c) is too easily understood (d) is too flexible

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