Regional economic integration is defined as the creation of trading agreements between ________
A) a firm and its suppliers and distributors
B) firms targeting the same market
C) individual firms in an industry
D) related industries
E) blocs of countries
E
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The highest organizational level in SAP ERP is the
a. Vendor b. Client c. Material Master d. Plant e. None of the above
Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:
A) the famous slogan did not have accurate translation in European languages. B) Europeans do not like tag lines that portray American thinking. C) college-age women in Europe are not as competitive about sports as men are. D) the old slogan conveys superiority of men over women. E) European women want to differentiate themselves from men.