Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:

A) the famous slogan did not have accurate translation in European languages.
B) Europeans do not like tag lines that portray American thinking.
C) college-age women in Europe are not as competitive about sports as men are.
D) the old slogan conveys superiority of men over women.
E) European women want to differentiate themselves from men.

C

Business

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A) marketing plan B) service floor plan C) Gantt chart D) business plan E) service blueprint

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Although consumers may have fairly good knowledge of the range of prices involved, very few can accurately recall specific prices of products

Indicate whether the statement is true or false

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