Considerable guidance is provided by the AICPA Guide for Prospective Financial Statements which includes criteria against which an attestation engagement can be compared

All the following are types of limited benefit policies EXCEPT

A) umbrella B) accident-only C) vision D) credit disability

Traditionally, marketing researchers were responsible for assessing information needs and providing the relevant information, whereas marketing decisions were made by the managers

Discuss why the roles of marketing managers and marketing researchers are changing.