Traditionally, marketing researchers were responsible for assessing information needs and providing the relevant information, whereas marketing decisions were made by the managers
Discuss why the roles of marketing managers and marketing researchers are changing.
These roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. This trend can be attributed to better training marketing managers, the Internet and other advances in technology, and a shift in the marketing research paradigm where more and more marketing research is being undertaken on an ongoing basis rather than in response to specific marketing problems or opportunities.
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Which of the following would be a leader according to Bentham's definition of leadership but would NOT be a leader according to Alistair's definition of leadership?
A) a CEO who is able to shape the direction of a large organization B) an executive who is unable to affect the actions of others due to fundamental concerns about his competence C) a blogger with a wide audience who is effective at convincing others to adopt her political opinions D) an isolated individual with strong opinions about the most effective ways to run a business while respecting codes of ethics E) a middle manager who directs those under her authority to achieve the goals defined by top management
To open a transaction journal, you can press:
A) Ctrl + Y. B) Shift + Y. C) Alt + Y. D) Ctrl + Shift + Y.