What is a vulnerability audit? What information should be included in a vulnerability audit?
What will be an ideal response?
A vulnerability audit is an exercise for identifying and documenting potential MPR crises for the purpose of planning and preparation. A vulnerability audit is based on interviews with people in an organization in which you ask them what might go wrong and why. A vulnerability audit should include a brief description of the potential vulnerability, its likelihood of occurrence, and the impact it would have on the firm.
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Trade promotions represent approximately ____ percent of total marketing communications expenditures
a. 20 b. 30 c. 40 d. 50 e. 60
Which of the following is not considered, legally, to be an employment test?
A. Personality tests B. Interviews C. Job analyses D. Application forms E. Educational requirements