An outline of the key ideas in an advertisement is the:

A) message theme.
B) message strategy.
C) cognitive message.
D) generic message.

A

Business

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The most widely used attribute approach to performance management is:

A. behaviorally anchored rating scales. B. mixed standard scales. C. behavioral observation scales. D. graphic rating scales.

Business

The increase in ________ of manufacturing jobs brought into focus a dilemma for private- and public-sector companies in developed nations worldwide: the advantage of cost-savings on goods and services versus the disadvantage of the loss of domestic

jobs. A) outsourcing B) in-sourcing C) elasticity D) obsolescence

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