A. H. Murtrie is the father of a widely-accepted theory of motivation known as the Need Hierarchy

Point-of-sale systems in restaurant settings, with intuitive touch screens, have the major drawback of increasing training time.

a. true b. false

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past

In this situation, the consumer used a ________ to arrive at this purchase decision. A) central route B) peripheral route C) behavioral route D) subjective route E) objective route