A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past
In this situation, the consumer used a ________ to arrive at this purchase decision.
A) central route
B) peripheral route
C) behavioral route
D) subjective route
E) objective route
B
Business
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A principal who does not approve of the terms of a contract concluded with an agent, is
free to adjust the terms as he or she sees fit. Indicate whether the statement is true or false
Business
Which of the following would be considered the most high-risk driver?
A) Nineteen year old female B) Nineteen year old male C) Twenty-eight year old female D) Twenty-eight year old male
Business