Audience _____ involves constructing a profile of the audience's sociological or demographic characteristics

Using only one type of supporting material is acceptable for some types of presentations

Indicate whether the statement is true or false

One way to engage consumers in your advertising campaign is to:

a. Invite them to create their own ads b. Have them send in suggestions for creative approaches c. Utilize a "day in the life" approach d. gauge their emotional responses in focus groups