One way to engage consumers in your advertising campaign is to:
a. Invite them to create their own ads
b. Have them send in suggestions for creative approaches
c. Utilize a "day in the life" approach
d. gauge their emotional responses in focus groups
a
Communication & Mass Media
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________ is a library phone service that enables you to ask for information from a reference
librarian. A) Alta vista B) Google C) Ready reference D) Telnet
Communication & Mass Media
Relationships are characterized by all of the following except:
a. Individualism versus collectivism b. Universalism versus relativism c. Specific versus diffuse d. Achievement versus ascription
Communication & Mass Media