Television commercials have been shortened from 60 seconds in the early days of television to
A) 45 seconds.
B) 30 seconds.
C) 15 seconds.
D) 10 seconds.
Answer: C
Communication & Mass Media
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What is the area of communication that is concerned about the communication contexts, attitudes, and actions that hinder freedom of speech?
A) Mass Communication B) Ethical Communication C) Group Communication D) Interpersonal Communication E) Intrapersonal Communication
Communication & Mass Media
Using vivid imagery to help listeners see the benefits of the plan you are advocating is crucial to the ________ step in Monroe's motivated sequence.
A. visualization B. motivation C. attention D. action E. satisfaction
Communication & Mass Media