Using vivid imagery to help listeners see the benefits of the plan you are advocating is crucial to the ________ step in Monroe's motivated sequence.

Which of the following is NOT true regarding how a poll is conducted?

A) Polls conducted on street corners are not worth much statistically. B) Mail surveys are flawed unless pollsters follow up on those who didn't answer. C) Surveys taken in shopping malls are statistically flawed. D) It makes no difference whether the poll is done on the telephone or face to face.

All of the following research types are conducted in public relations except:

a) Applied research b) Basic research c) Introspective research d) Cultivation research